Electronic Arts : étlargit son partenariat avec Massive.18/03/2008 | 15:09
(CercleFinance.com) - Electronic Arts annonce une expansion et une prolongation de deux ans d'un accord avec Massive, société de Microsoft spécialisée dans la publicité de jeux vidéo, en vue d'offrir une publicité intrajeu dynamique sur des titres destinés aux plates-formes Xbox 360 et PC sous Windows.
Avec ce tout dernier accord, l'éditeur de jeux vidéo explique qu'il va optimiser les opportunités qui se présentent aux publicitaires en étendant la participation des titres actuels dans le réseau Massive et en incorporant d'autres jeux dus pendant la durée de l'accord.
La gamme de contenu EA qui sera disponible dans le réseau Massive comprend les deux prochaines rééditions des franchises EA Sports y compris le football Madden NFL, le basket-ball NBA Live, les courses automobiles Nascar et le hockey NHL.
Copyright (c) 2008 CercleFinance.com. Tous droits réservés.
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