Fire up the Hibachi! Electronic Arts Inc. (NASDAQ:ERTS) announced today NBA
LIVE 08 cover athlete Gilbert Arenas (Washington Wizards) will host
the NBA LIVE Summer Camp taking place at EA Canada in Vancouver, B.C. on
Wednesday, August 29. Along with Arenas, NBA stars Paul Pierce (Boston
Celtics), Josh Howard (Dallas Mavericks), Monta Ellis (Golden State
Warriors), Shawn Marion (Phoenix Suns) and Randy Foye (Minnesota
Timberwolves) will be on hand to have their go-to moves authentically
represented in NBA LIVE through motion capture.
NBA LIVE Summer Camp, open to the media but not to the general public,
will provide the NBA players the opportunity to get their first look at NBA
LIVE 08, give feedback to the development team, and get them on the
court for a little friendly competition. As an added bonus, Arenas will
pull out the hibachi and grill lunch for his guests.
?One of our biggest goals has always been to
develop the most authentic sports games on the market,?
said Jordan Edelstein, Director of Marketing, EA SPORTS?.
?Bringing in some of the NBA's
best athletes to EA for motion capture gives us the means to create a
basketball experience as realistic in the videogame as you see it on the
court.?
During the motion capture session, the NBA players will be dressed in a
custom fit suit with reflective markers. Cameras ?
each with their own light source ? surround
the floor and record the point of light reflecting off the markers as a
dot on the screen. The ?bones?
of the game character are pulled around by the dots in the same manner a
string would pull a marionette's body around.
This data is transferred into the game and enables the development team
to realistically represent that player's
movement as a videogame character. EA Canada is home to the largest
motion capture studio in the world pumping out more than a half-million
seconds of animation delivered each year with 200+ shoot days.
All six players attending NBA LIVE Summer Camp will be paired with kids
attending the event from Burnaby KidSport during their friendly
shoot-around in the gym. This locally-based not-for-profit organization
raises and distributes money for kids in Burnaby, B.C., aged 5 to 17 who
would not otherwise be able to participate in organized sports due to
financial barriers. This will be led by EA Canada's
Community Relations program, EA? Cares, which
has a strong tradition of supporting the community.
EA SPORTS? is the leading interactive sports
software brand in the world, with top-selling titles and franchises
including Madden NFL Football, FIFA Soccer, NHL®
hockey, NBA LIVE basketball, NCAA®
Football, Tiger Woods PGA TOUR®
and NASCAR® racing.
NBA LIVE 08 will be available in early October for the PLAYSTATION®3
and PlayStation®2 computer entertainment
systems, PSP® (PlayStation®Portable),
Xbox 360? video game system from Microsoft
and the Wii?. NBA LIVE 08 will ship to
retailers on PC in late October. NBA LIVE 08 has been rated 3+ by
PEGI and ?E?
(Everyone) by the ESRB; visit www.esrb.org
or www.pegionline.eu for updated
rating information. For more information, log onto www.nbalive.com.
This event is open to the media and not open to the general public. If
you are interested in attending, or would like to receive photos and/or
video from the event, please contact Jen Riley at 604-456-5081.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded
in 1982, the company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, cellular
handsets and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS?, EA?,
EA SPORTS BIG? and POGO?.
In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles
that sold more than one million copies. EA's homepage and online game
site is www.ea.com. More information
about EA's products and full text of press releases can be found on the
Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
The NBA and individual NBA member team identifications used on or in
this product are trademarks, copyrighted designs and other forms of
intellectual properties of NBA Properties, Inc. and the respective NBA
member teams and may not be used, in whole or in part, without the prior
written consent of NBA Properties, Inc. ©
2007 NBA Properties, Inc. John Madden, NFL, FIFA, NHL, NBA, NCAA, Tiger
Woods, PGA TOUR and NASCAR are trademarks of their respective owners and
used with permission. ?PlayStation,?
?PLAYSTATION? and
PSP are registered trademark of Sony Computer Entertainment Inc.
Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of
companies. Wii is a trademark of Nintendo. All other trademarks are the
property of their respective owners.
Electronic Arts Inc.
Jen Riley, 604-456-5081 (Publicist)
jriley@ea.com
David
Tinson, 604-456-5167 (Director, Public Relations)
dtinson@ea.com
