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PRICELINE.COM (PCLN)

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Priceline.com : Chicago Hotels Garner Highest Satisfaction Scores Among Priceline Customers

18/09/2007 | 15:25

Chicago, New York, Washington, Las Vegas, Orange County and Niagara Falls are where you'll find the best 3- and 4-star hotels, according to a new priceline.com® (Nasdaq: PCLN) study of more than 100,000 satisfaction surveys submitted by its hotel customers. The study, released today, also found that Branson, Orlando and Monterey had the best 2-star hotels, according to priceline.com customers.

All Priceline Hotel customers receive a post-stay survey asking them to rate their hotel in terms of overall experience, cleanliness, staff and location, and provide comments. Ratings appear in priceline.com's hotels service, http://www.priceline.com/hotels/.

So far, over 650,000 Priceline Hotel customers have rated their hotels, while more than 460,000 have written reviews. By publishing only those ratings and comments from customers who have stayed at these hotels, priceline.com believes that it enhances the value of the reviews. Priceline.com's practice contrasts with other sites that don't check, or randomly check to ensure that reviews are coming from bona fide hotel customers.

For this hotel satisfaction study, priceline.com calculated the average customer satisfaction ratings for 4-star, 3-star and 2-star hotels in its most popular travel destinations. Satisfaction ratings are on a scale of 1-10, with 10 being the highest score.

Here are the cities receiving the highest satisfaction scores for each star level:

Favorite Cities for 4-Star Hotels

Satisfaction Score               City/Area

8.93                             CHICAGO
8.77                             NIAGARA FALLS, Ontario
8.60                             NEW YORK CITY
8.23                             LAS VEGAS

Favorite Cities for 3-Star Hotels

Satisfaction Score               City/Area

8.64                             CHICAGO
8.59                             NEW YORK CITY
8.47                             ORANGE COUNTY
8.37                             WASHINGTON, DC

Priceline.com also looked at satisfaction scores for 2-star hotels and found that the highest scores went to BRANSON, Missouri (8.13), followed by ORLANDO (7.65) and MONTEREY (7.33).

All of the satisfaction scores used in today's study were supplied by customers who made bookings through priceline.com's Published Price hotel service, where they pick the exact hotel they want after viewing detailed descriptions, photos, reviews and prices. For comparison purposes, priceline.com also looked at satisfaction scores for 3- and 4-star hotels in the cities most popular among customers using priceline.com's Name Your Own Price® hotel service. Customers using the Name Your Own Price® service pick the star level, neighborhood, dates and price they want to pay, but don't know which specific hotel they'll be staying in until after the transaction is complete. By being flexible with their hotel, customers can save up to 50% or more over the published prices found on other Internet hotel reservation sites.*

After determining its Name Your Own Price® customers' top 4 cities, priceline.com found that, for 4-star hotels, customers who used priceline.com's Name Your Own Price® service were slightly more satisfied with their purchase, on average, than those who chose their specific hotel. For 3-star hotels, average satisfaction scores were the same for Name Your Own Price® customers and for those who chose their specific hotel.

?We believe that the high satisfaction with the hotels participating in our Name Your Own Price® service is due to several factors,? said Tim Gordon, priceline.com's Senior Vice President, Hotels. ?It is a recognition of the quality of the hotels in our program and the stringent star rating system that priceline.com has in place. It also shows how thrilled customers are with the tremendous savings they realize by using priceline.com's Name Your Own Price® hotel service.?

Priceline.com maintains its own proprietary star rating system that assigns a hotel a rating from 1 to 5 stars depending on the brand, property, amenities and services. Customers can see photos, descriptions, maps and amenities for each hotel. In addition, for many hotels, priceline.com offers professional hotel reviews from the Zagat Survey that include numerical ratings for a hotel's rooms, service, dining and facilities, along with a commentary on the property. Zagat also powers Priceline's Destination Guides, featuring commentary and reviews of restaurants, museums, nightclubs, sports venues, sightseeing spots, historical landmarks and more.

Priceline.com offers a broad range of hotels and booking options. Customers who want to book a particular hotel can use priceline.com's published-price hotel service that features an easy to search grid with descriptions, ratings and rankings, amenities, pictures, maps and prices for all the available hotels in a given destination.

More flexible customers can opt for priceline.com's Name Your Own Price® hotel service, where they pick the destination and neighborhood, desired star level, dates and the price they want to pay. Priceline.com then works to find a hotel willing to sell a room at the customer's desired price. Customers using priceline.com's Name Your Own Price® hotel service can save up to 50% compared to the published prices found on other major online hotel reservation services.*

* Over the last 12 months, a substantial percentage of accepted offers have resulted in savings of up to 50% in comparison to the lowest published rates on other leading online travel sites for the same itinerary. Priceline.com's Name Your Own Price® reservation system is different from other online travel sites. With priceline.com's Name Your Own Price® reservation system, the exact hotel is shown only after purchase. There is no guarantee that hotels, dates or prices will be available and savings are not guaranteed. Actual prices and availability are always subject to change.

About Priceline.com® Incorporated

Priceline.com Incorporated (Nasdaq: PCLN) operates priceline.com, a leading U.S. online travel service for value-conscious leisure travelers, and Booking.com, a leading international online hotel reservation service.

In the U.S., priceline.com gives customers more ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises than any other Internet travel service. In addition to getting the best published prices, leisure travelers can narrow their searches using priceline.com's TripFilter? advanced search technology, create packages to save even more money, and take advantage of priceline.com's famous Name Your Own Price® service, which can deliver the lowest prices available. Booking.com operates one of Europe's fastest growing hotel reservation services through a network of affiliated Web sites. Booking.com operates in 53 countries in 15 languages and offers its customers access to approximately 35,000 participating hotels worldwide.

Priceline.com also operates the following travel websites: Travelweb.com, Lowestfare.com, RentalCars.com and BreezeNet.com. Priceline.com also has a personal finance service that offers home mortgages, refinancing and home equity loans through an independent licensee. Priceline.com licenses its business model to independent licensees, including priceline mortgage and certain international licensees.

For more information about priceline.com:
To book flights http://www.priceline.com/flights/
To book hotels http://www.priceline.com/hotels/
To book a group hotel stay http://www.findgroupdeals.com/
To book rental cars http://www.priceline.com/rentalcars/
To book a vacation package http://www.priceline.com/vacationpackages/
To book a cruise http://www.pricelinecruiseoutlet.com
To see our PriceBreakers deals: http://www.priceline.com/pricebreakers
To check our travel guides: http://travela.priceline.com/travelguides/
To watch our TV ads:
            http://www.priceline.com/promo/shatner_pcln_negotiator.asp

Other priceline.com affiliated sites include:
General travel information and trip planning
            http://www.mytravelguide.com
Travel reservations http://www.lowestfare.com
                    http://www.travelweb.com
Rental cars http://www.RentalCars.com
            http://www.BreezeNet.com
European hotels http://www.booking.com
                http://www.priceline.co.uk

Priceline.com
Brian Ek, 203-299-8167
brian.ek@priceline.com



© Business Wire
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