Founder of Label'Vie SA, Zouhaïr Bennani is a businessperson who has been at the helm of 13 different companies and occupies the position of Chairman for Label'Vie SA, Chairman & Chief Executive Officer of METRO Cash & Carry Morocco SA (a subsidiary of Label'Vie SA), Chairman & Chief Executive Officer for Retail Holding, Chairman-Supervisory Board for Mutandis SCA, Chairman-Supervisory Board for Mutandis Automobile SCA (a subsidiary of Mutandis SCA), Chairman & Chief Executive Officer for Best Financière SA, Chairman-Management Board at HLV SAS, Chairman of Société de Promotion Immobilière, Chairman & Manager at Société des Centres Commerciaux du Sud, Chairman & Chief Executive Officer at SCRIM SA, Chairman & Chief Executive Officer at Modes et Nuances SAS and Chairman-Management Board at Maxi LV. Mr. Bennani is also Chairman-Management Board at Best Health, Manager for Société des Centres Commerciaux de la Région du Centre and Manager for Virgin North Africa and on the board of 6 other companies.

He received an undergraduate degree from Sorbonne Université.