![Allyson Hugley](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="%231b1b1b" class="bi bi-person-fill" viewBox="0 0 16 16"><path d="M3 14s-1 0-1-1 1-4 6-4 6 3 6 4-1 1-1 1zm5-6a3 3 0 1 0 0-6 3 3 0 0 0 0 6"/></svg>)
Profil
Allyson Hugley is currently the President-Measurement & Analytics at IPG DXTRA, Inc. since 2011.
Prior to this, she worked as Co-Chairman at International Association For Measurement & Evaluation.
Postes actifs de Allyson Hugley
| Sociétés | Poste | Début |
|---|---|---|
IPG DXTRA, Inc.
 IPG DXTRA, Inc. Miscellaneous Commercial ServicesCommercial Services Operates as a communication agency | Corporate Officer/Principal | 19/09/2011 |
Anciens postes connus de Allyson Hugley
| Sociétés | Poste | Fin |
|---|---|---|
International Association For Measurement & Evaluation
 International Association For Measurement & Evaluation Founded in 1996, the International Association for Measurement & Evaluation of Communication (AMEC) is a professional organization dedicated to media intelligence, media evaluation, and communication research. The private company is based in London, UK. AMEC advances best practices and innovation in communication measurement through educational programs, diplomas, certificates, and resources such as the Barcelona Principles 4.0, Integrated Evaluation Framework (IEF), and Measurement Maturity Mapper (M3). The association provides tools, tutorials, case studies, and interactive frameworks to support professionals in planning, measurement, and evaluation. AMEC hosts summits, awards ceremonies, webinars, and special events to facilitate knowledge exchange and networking among practitioners, academics, agencies, and non-profits. It promotes ethical standards, data quality, and the rejection of outdated metrics, serving as a hub for credible, integrated communication measurement and evaluation. | Président | - |
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42
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2
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Sociétés liées
| Entreprise privées | 2 |
|---|---|
IPG DXTRA, Inc.
IPG DXTRA, Inc. Miscellaneous Commercial ServicesCommercial Services Operates as a communication agency | Commercial Services |
International Association For Measurement & Evaluation
International Association For Measurement & Evaluation Founded in 1996, the International Association for Measurement & Evaluation of Communication (AMEC) is a professional organization dedicated to media intelligence, media evaluation, and communication research. The private company is based in London, UK. AMEC advances best practices and innovation in communication measurement through educational programs, diplomas, certificates, and resources such as the Barcelona Principles 4.0, Integrated Evaluation Framework (IEF), and Measurement Maturity Mapper (M3). The association provides tools, tutorials, case studies, and interactive frameworks to support professionals in planning, measurement, and evaluation. AMEC hosts summits, awards ceremonies, webinars, and special events to facilitate knowledge exchange and networking among practitioners, academics, agencies, and non-profits. It promotes ethical standards, data quality, and the rejection of outdated metrics, serving as a hub for credible, integrated communication measurement and evaluation. |
