Evren Albas

Defy Ltd. is a South African white goods manufacturing company that produces a range of large appliances, including gas stoves, refrigerators, washing machines, and tumble dryers. The private company is based in Pretoria, South Africa. Defy has partnered with Arçelik to embark on a groundbreaking energy reduction program, and has created the world's first Solar Hybrid fridge and freezer products. Defy is committed to sustainability and has embarked on the "Renewable Green Energy" program that generates 132,000 per annum through solar energy. The company was founded in the 1920s and is the largest manufacturer and distributor of major domestic appliances in South Africa.