Hans Joachim Rust

MIFA Mitteldeutsche Fahrradwerke AG engages in the manufacture and sale of bicycles and bicycle parts. it operates through the following segments: Classic Bicycles, Electric Bikes (E-bikes), and Aftersales Services. The Classic Bicycles segment comprises comfort bikes such as city and trekking bikes, dutch and touring bikes, children and young people's bikes as well as folding and foldable bikes; and sports bikes such as mountain bikes, racing bikes, and fitness bikes. The E-Bikes segment are bicycles with electric motors as drives such as pedelecs (pedal electric cycles). The Aftersales Services segment augments and supports the core business through establishing stronger customer loyalty. The company was founded by Emil Schuetze and Emil Hesse in 1907 and is headquartered in Sangerhausen, Germany.

Part of Mitsubishi Corp., MCE Bank GmbH offers comprehensive automobile financial services and autohaus-IT services. The company is based in Florsheim, Germany, and is a subsidiary of Santander Consumer Bank AG, one of the largest private banks in Germany and the largest independent financier of mobility in Germany. MCE Bank provides financing services for the sales organizations of Mitsubishi Motors and Isuzu on the German market. The CEO of the German company is Franz Josef Alexander Bernhard Plesser.