Xiao Bo Hong founded Vipshop Holdings Ltd. and Vipshop (China) Co. Ltd. Currently, Mr. Hong holds the position of Vice Chairman & Chief Operating Officer at Vipshop Holdings Ltd. and Chief Executive Officer at Vipshop (China) Co. Ltd. (a subsidiary of Vipshop Holdings Ltd.).
He is also on the board of Lefeng.com Ltd. and Shan Shan Commercial Group Co., Ltd.
He previously held the position of Chairman for Société Europe Pacifique Distribution.
Xiao Bo Hong received an undergraduate degree from Cheung Kong Graduate School of Business.