Sergio D. Rivera is a businessperson who has been the head of 8 different companies and presently occupies the position of Chief Executive Officer at Sea World LLC and Chief Executive Officer of SeaWorld Parks & Entertainment, Inc.

He is also Member of The Urban Land Institute and Member-CEO Roundtable at U.S. Travel Association and on the board of 5 other companies.

In the past he held the position of Chief Executive Officer & Director at SeaWorld Entertainment, Inc. and Chief Executive Officer for SeaWorld Parks & Entertainment LLC (a subsidiary of SeaWorld Entertainment, Inc.), President of Ocean Reef Club, Inc., President at Global Real Estate USA, Inc., President & Chief Executive Officer at Vistana Vacation Ownership, Inc., President & Chief Executive Officer at Vistana Signature Experiences, Inc., Co-President-Americas Region at Starwood Hotels & Resorts Worldwide LLC and Director & President-Vacation Ownership Segment at ILG LLC.

He received an MBA and an undergraduate degree from Florida International University.