ACCOR 
London 18th August 2014
Accor continues to expand its UK hotel networkFive hotels added to portfolio
Accor, the world's leading hotel operator and market leader in Europe, is pleased to announce the signing of five new hotels in the UK, significantly strengthening its portfolio of hotels.
The five hotels spread across London and Edinburgh are due to open throughout the second half of
2014 and 2015 in line with Accor's strategy to expand its portfolio in key destinations.
The first of the London openings, Novotel Brentford, is operated under a lease agreement with Brentford Hotels Limited, a subsidiary of the Pedersen Group. The high tech specification, 202-room hotel joins the midscale brand's growing network of 31 Novotelhotels across the UK, and a global network of 395 hotels in more than 60 countries. Accor has also announced a new build Novotel at 40
Marsh Street, Canary Wharf which is due to open during 2016.
Novotel hotels are located in the heart of major cities, business districts and tourist destinations. The brand offers efficiency and comfort to business customers while satisfying the needs of leisure travellers through contemporary design, flexibility and technology.
The second London opening, Mercure London Heathrow, is opening in the spring under a franchise agreement with Crimson Hotels Limited. The 184 room hotel located close to the Heathrow International Airport is being thoroughly upgraded as part of a multi-million pound refurbishment programme and will be ideally located for business guests and travellers. Mercure prides itself on being the only 4-star hotel brand that combines the strength of an international network, with a strong quality commitment and individualised local touches.
Three of the upcoming openings are within the ibisbrand, Europe's largest hotel chain and Accor's
economy network boasting 1,739 hotels in key European city destinations.
The Ibis Styles, Kensington is due to open at the end of the year and will be operated under a franchise agreement with Chatteris Kensington Ltd, subsidiary of the Singapore-listed Heeton Group. The building is undergoing an extensive renovation programme to update the infrastructure and restore the elegance of its Victorian architectural features. It will boast 115 bedrooms in one of London's most
sought after locations, central and yet close to Heathrow airport making it an ideal base for both for business visitors and leisure travellers.
The ibis Styles, Kensington marks the entry of the Heeton Group's hospitality initiative into the European market, adding to a growing number of hotel acquisition and development projects that form part of its global expansion plans.
Thomas Dubaere, Managing Director, Accor UK & Ireland said: "These openings further strengthen our presence in the key business and leisure locations of London and Edinburgh and are another important step in expanding our UK network. As part of our ambitious expansion plans we are demonstrating our commitment to strengthening the portfolio across our budget and midscale brand segments."
ENDSPress Contacts
Accor UK & Ireland PR Manager - Jennifer Cole
Email: Jennifer.cole@accor.com / Direct: +44 (0)208 237 7761 / Mobile: +44(0)750 8844664
Hudson Sandler
Email: accor@hudsonsandler.com0207 7996 4133
Notes to editors
About Accor:
Accor, the world's leading hotel operator, offers its guests and partners the dual expertise of a hotel operator and brand franchisor (HotelServices) and a hotel owner and investor (HotelInvest) with the objective of ensuring lasting growth and harmonious development for the benefit of the greater number.With more than 3,600 hotels and 470,000 rooms, Accor welcomes business and leisure travelers in 92 countries across all hotel segments: luxury-upscale with Sofitel, Pullman, MGallery, and Grand Mercure,
midscale with Novotel, Suite Novotel, Mercure and Adagio and economy with ibis, ibis Styles, ibis
budget and hotelF1. The Group boasts a powerful digital ecosystem, notably its booking portal
accorhotels.com, its brand websites and its loyalty program Le Club Accorhotels. As the world's top hospitality school, Accor is committed to developing the talents of its 170,000 employees in Accor brand hotels. They are the daily ambassadors of the culture of service and innovation that has driven the Group for over 45 years. Follow news on Accor: Book a hotel:@accor | www.accor.com www.accorhotels.com
About Novotel
Novotel is the midscale hotel brand of Accor, the world's leading hotel operator, present in 92 countries with nearly 3,600 hotels and 170,000 employees. Novotel's consistently high standard of service contributes to the wellbeing of both business and leisure travelers: think spacious, modular-design guestrooms, balanced cuisine available 24/7, excellent meeting facilities, attentive staff, dedicated children's areas and rejuvenating wellness facilities. With PLANET 21, Accor's sustainable development program, Novotel commits itself to the planet! To meet today's challenging environmental and social issues, the brand has chosen to rely on a world renowned environmental certification, ISO 14001. Novotel offers more than 400 hotels and resorts in
60 countries, situated in the center of major international cities from business districts to tourist destinations. More information at: www.novotel.com
About Mercure
Mercure is the midscale non-standardized brand of Accor, the world's leading hotel operator with over 3,600 hotels, 460,000 rooms and 170,000 employees in 92 countries. Mercure hotels share common quality standards and are driven by passionate hoteliers. Whether they are located in major city centers, by the seaside or in mountain resorts, each establishment offers an authentic experience for both business and leisure travelers. The Mercure network spans more than 700 hotels in 52 countries around the globe, represents a real alternative to standardized or independent hotels, and combines the power of an international network with professional and digital expertise. For more information, visit http://www.mercure.com.
About ibis Styles
ibis Styles is the brand of economy hotels with unique personalities and multiple design of Accor, the world's
leading hotel operator, present in 92 countries with over 3,600 hotels and 170,000 employees.
These hotels come in a host of different styles and all feature simplicity, comfort, quality and conviviality. Located in or close to city centers, each property offers an upbeat, stylish, relaxed and fun setting.
The brand is distinctive for its "all-inclusive" package which includes the room, an all-you-can-eat breakfast buffet, high speed Wi-Fi Internet access and a host of other little extras. At the end of June 2014, the network comprised over 250 hotels in 21 countries.
For more information about the ibis Styles hotels, please visit www.ibisstyles.com
About ibis budget
Ibis budget is Accor's economy casual, nifty brand. Accor is the first hotel operator worldwide, with over 3
600 hotels and 170,000 employees in 92 countries. Ibis budget reflects the values of simplicity and essential. It is ideal for self-reliant customers and offers well-designed rooms for one, two, or three people, round-the- clock room access and an all-you-can-eat breakfast. Located near major roads and airports - and increasingly in cities - the ibis budget hotels deliver highly competitive value for money. With 521 hotels in 16 countries on June 2014, ibis budget is pursuing an international expansion strategy.
For more information about the ibis budget hotels, please visit www.ibisbudget.com
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