Helen Marano

World Travel & Tourism Council Ltd. is an organization that serves as the authority on the economic and social contribution of travel and tourism. The private company is based in London, UK. The British company promotes sustainable growth for the sector by working with governments and international institutions to create jobs, drive exports, and generate prosperity. According to their research, the travel and tourism industry made a 5.5% contribution to GDP and was responsible for 272 million jobs in 2020. The organization represents the travel and tourism sector and has over 200 members, including CEOs, chairpersons, and presidents of leading travel and tourism companies worldwide. The company works to raise awareness of the industry as one of the world's largest economic sectors, supporting one in 10 jobs worldwide and generating 10.4% of GDP. The company was founded in 1990 by Tommaso Zanzotto, Robert Henry Burns. Julia Elizabeth Simpson has been the CEO of the company since 2021.