Founder of Hello World, Ulrika Dellby is a businessperson who has been at the head of 9 different companies and presently is Chairman of Hello World, Chairman for Fasadgruppen Group AB, Chairman of Krysopras AB, Founding Partner of Fagerberg & Dellby AB, Co-Chairman for Fagerberg & Dellby Fond I AB and Chairman of Fagerberg & Dellby Fond I Invest AB (both are subsidiaries of Fagerberg & Dellby AB) and Chairman for Cybercom Intressenter AB. Ms. Dellby is also Co-Chairman of Fagerberg & Dellby Fond I AB and Director & Member-Business Executive Council at Royal Swedish Academy of Engineering Sciences and on the board of 10 other companies.

She previously was Chief Executive Officer of The Brand Union, Partner at The Boston Consulting Group AB and Chief Executive Officer at Brindfors Enterprise IG.

She received an MBA from Stockholm School of Economics.