Jin Qi Si

Shanda Literature Corporation (SDL) was established in July 2008. It manages the literature business of Shanda Interactive Entertainment Limited (SNDA). Shanda Literature has under its banner the seven most important original Chinese literature websites: www.qidian.com, www.hongxiu.com, www.jjwxc.net, www.rongshuxia.com. www.readnovel.com, www.xxsy.net and www.u17.com. By focusing on copyright management, Shanda Literature has succeeded in setting up a business model that covers the complete chain of content utilization. It has formed a long term strategic partnership with four traditional book publishers, namely Jushi Wenhua, Chinese-World Books, JOUSTAR and Zhongzhi Bowen. The four publishers have published more than 4500 titles by the end of March 2010. So far, scores of its online novels have been adapted into films or TV programs due to their strong story lines. Some have been adapted into online games. The gaming adaption right of one title has been sold at a high price of rmb3.5 million, which is equivalent to more than 350,000 Euros. The company's stories have also been marketed to the smart phone users as well, making Shanda the largest content provider of China’s mobile reading industry. The Chinese online literature, which inherits the gene of Chinese traditional culture, has been synchronized with the world. With its core competitiveness of rich original contents, Shanda Literature is becoming the largest copyright operation base of China.